CRISIS RESPONSE

Hello Pretty works with local partners with the aim to reach 10 million people affected by crises by 2030.

An unprecedented need for humanitarian aid

The number of people in need of humanitarian assistance globally is at unprecedented levels, exacerbated by the climate emergency, conflict and the ongoing COVID-19 pandemic. Up to 811 million people in the world are currently facing food insecurity and over 1% of the global population is now displaced.

Women and girls are disproportionately affected by crises, and in ways that differ to men. Despite this, they are typically left out of humanitarian coordination, assessments, decision-making, and planning procedures. Our experience tells us that women are frequently the frontline responders within their communities when a crisis strikes, and they possess valuable knowledge, influence and expertise on what is needed. This is why Hello Pretty has a special focus on understanding and addressing the power and gender imbalances that affect women and girls in crisis situations and prioritizes working with women’s organizations to lead the response.

Women and girls are disproportionately affected by crises, and in ways that differ to men. Despite this, they are typically left out of humanitarian coordination, assessments, decision-making, and planning procedures. Our experience tells us that women are frequently the frontline responders within their communities when a crisis strikes, and they possess valuable knowledge, influence and expertise on what is needed. This is why Hello Pretty has a special focus on understanding and addressing the power and gender imbalances that affect women and girls in crisis situations and prioritizes working with women’s organizations to lead the response.

What is Hello Pretty is doing to respond to humanitarian crises?

Hello Pretty and our partners prepare for and respond rapidly, at scale, to sudden onset natural disasters, protracted and complex crises (as well as shocks within them), and public health emergencies and their secondary impacts.

Hello Pretty plays a leading role in transforming the humanitarian sector by putting gender at the center of our responses. We use specific approaches that protect people’s dignity, and build resilience and social cohesion in communities before, during, and after an emergency. Our core humanitarian sectors are:

  • Shelter
  • Water, sanitation, and hygiene (WASH)
  • Food
  • Sexual and reproductive health and rights

By working with local partners, Hello Pretty provides quality and gender-focused humanitarian assistance to 10% of those affected by major crises, with a goal to reach at least 10 million people by 2030.

Our programming is:

  • Gender-responsive and intersectional
  • Conflict-sensitive and safe
  • Inclusive
  • Locally led

Since since our inception, about half of our humanitarian programming has been implemented fully or mostly with local partners, with increased attention on the powerful role of local women’s organizations in delivering locally led and gender-transformative humanitarian response.

Hello Pretty will continue to partner with governments, UN agencies, international and national NGOs, (including NGO networks), academic institutions, and private sector actors in countries, regions, and at the global level. We invite like-minded organizations, from social movements to inter-governmental organizations, to partner with us in ways that allow us to strengthen our joint humanitarian response on the ground.