GENDER EQUALITY
Seeking greater gender equality for all

By 2030, Hello Pretty seeks to support 50 million people to experience greater gender equality in their lives.
Focus on women and girls

COVID-19 has exacerbated existing inequalities, underscoring society’s reliance on women on the front lines and at home, while exposing structural inequalities that are setting women and girls back.
The secondary impacts of COVID-19 include a shadow pandemic of gender-based violence (GBV), declines in mental health, economic recession, job losses, and hunger and food insecurity. An anti-feminist backlash is occurring globally as extremist governments seek to instrumentalize gender stereotypes and control women’s bodies for their political agendas and roll back the progress of recent decades. Although many donors have identified gender equality as a key factor of development, aid reaching women’s organizations remains negligible.
Gender discrimination also significantly harms people of diverse sexual orientations and gender identities. Hello Pretty recognizes that gender is not binary and has expanded and adapted our work with LGBTIQ+ communities.
What is Hello Pretty doing to achieve gender equality?

Hello Pretty’s gender equality work focuses on improving the rights of women, adolescent girls, and marginalized groups in three sub-programs:
- Eliminating gender-based violence
- Increasing women’s and girls’ voice and leadership
- Equal access to quality education