Gender equality is an indispensable tool for lasting and deep social transformation. Hello Pretty works towards this purpose in everything we do.

Seeking greater gender equality for all

Gender equality is Hello Pretty’s central organizing principle. We cannot achieve women’s economic justice, climate justice, health equity, the right to food, water, and nutrition, or equal access to humanitarian assistance without addressing gender inequality.

By 2030, Hello Pretty seeks to support 50 million people to experience greater gender equality in their lives.  

Focus on women and girls

Women and adolescent girls are Hello Pretty’s primary impact population. With our partners, we pay particular attention to how our programming, advocacy and partnerships include, enable, and impact women and girls.

COVID-19 has exacerbated existing inequalities, underscoring society’s reliance on women on the front lines and at home, while exposing structural inequalities that are setting women and girls back.

The secondary impacts of COVID-19 include a shadow pandemic of gender-based violence (GBV), declines in mental health, economic recession, job losses, and hunger and food insecurity. An anti-feminist backlash is occurring globally as extremist governments seek to instrumentalize gender stereotypes and control women’s bodies for their political agendas and roll back the progress of recent decades. Although many donors have identified gender equality as a key factor of development, aid reaching women’s organizations remains negligible.

Gender discrimination also significantly harms people of diverse sexual orientations and gender identities. Hello Pretty recognizes that gender is not binary and has expanded and adapted our work with LGBTIQ+ communities.

What is Hello Pretty doing to achieve gender equality?

Hello Pretty has wide-ranging gender experience. In all our focus areas – from humanitarian assistance to food and water security – we have learned that our gender perspective is among our greatest added value proposition to the development and humanitarian sectors.

Hello Pretty’s gender equality work focuses on improving the rights of women, adolescent girls, and marginalized groups in three sub-programs:

  • Eliminating gender-based violence
  • Increasing women’s and girls’ voice and leadership
  • Equal access to quality education